zurück zur Hauptseite
linear

This was not a problem on Adidas’ campus, where affiliation

Afraid789, Mittwoch, 06. Dezember 2017, 08:00

adidas nmd soldes At some point I became a bit mystified by all of this. It struck me that most decent running shoes on the market could probably handle Manhattan’s grid. And if a selling point of the Speedfactory was expedited time to market, why use it to manufacture shoes that would have to travel from Germany to China? (The ultimate aspiration is to open Speedfactories in many more regions, but not right away.) It seemed clear that the Speedfactory concept fit into a larger economic narrative; I just wasn’t sure which one. Adidas was not alone in betting on the importance of customization; practically every major consulting company—McKinsey, Bain & Company, Deloitte—has issued a do-or-die report in recent years about how “mass personalization” is the wave of the future.

adidas nmd pas cher And in glancing ways, Speedfactory simultaneously delivered on the dream of distributed manufacturing that the era of 3-D printing was supposed to usher in, and on Donald Trump’s seemingly hallucinatory campaign promise that factory jobs would return to America. Stories about the factory’s reliance on robots also fed into the jittery discourse around automation replacing human work. The cynical side of me wondered if perhaps the Speedfactory was an elaborate, expensive branding exercise. As with so many new ideas in our current age of innovation, I couldn’t determine whether the rhetoric surrounding the Speedfactory was deeply optimistic or deeply cynical.

adidas nmd soldes femme I was especially curious about what it might mean for America. But the Atlanta factory had not yet opened. So I went to visit the ur-Speedfactory in Ansbach—effectively its twin. To learn about the future of manufacturing in the American South, I needed to travel approximately 5,800 miles to a cornfield in the middle of Bavaria. ADIDAS’ HEADQUARTERS IS stationed in Herzogen-aurach, a town of 22,000 just outside of Nuremberg whose claim to fame is that it is home to both Adidas and Puma.

adidas nmd soldes homme For a time, their rivalry supposedly divided residents; Herzogen-aurach was nicknamed “the town of bent necks,” due to the local habit of entering conversation by peering at the feet of one’s interlocutor in order to identify their corporate and social affiliations. This was not a problem on Adidas’ campus, where affiliation was unambiguous: Everyone in sight was wearing sneakers made by their employer. The campus, dubbed the World of Sports, occupies a sprawling 146-acre former Nazi air base that corporate communications understandably prefers to describe as an old US military station.

  2 Views
RSS-Feed dieser Diskussion
19409 Einträge in 18443 Threads, 1984 angemeldete Benutzer, 3 Benutzer online (0 angemeldete, 3 Gäste)
RSS Einträge  RSS Threads | Kontakt
powered by my little forum